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Marketing and distribution are the process of making a product or service available for the consumer or business through introduction (Marketing) and Channels/Point of Sale (Distribution).

It’s the convertor of purchase/investment to ROI and profits. It is therefore very important to put in the most effort, time and investment into this element of business.

Types of distribution

Marketing and Distribution can be broadly categorized as online and offline channels and further as B2C (Business to Consumer) and B2B (Business to Business)

However, distribution channels are direct, indirect, dual, and reverse, which should be selected based on the overall business structure. Most B2B and B2C companies alike need to check the pros and cons of each channel before choosing which one to utilize for better efficiency, turn over and profitability.

Choosing the right distribution channel for your business can be a difficult and confusing process however; determining the right channel will impact the company’s feasibility; and therefore, its very essential to invest a lot of effort and time while conducting your Market Research and Analysis.

MKS, has thorough study or/and partnerships with online and offline channel partner across Middle East, India, United Kingdom and Philippines; and other global countries through affiliates and associates. To know more Contact Us