COVID-19 took the world by surprise and shock when it peaked in 2020. With the world shut down, large and small businesses alike came under its whip. For businesses that were setting up, startups had a particularly challenging experience at the outset.
However, during this phase, MKS General Trading LLC anticipated that more than ever, the GCC would grow as a significant consumption market. The challenges for brands to explore, launch, and thrive in this market would become even greater post-COVID. It was then that MKS , put together its experience in trading and developed a program called the Global Market Entry & Acceleration (GMEA) Program. This program would assist brands and products in entering the Middle East market through the key gateway of the UAE – the gateway to the global market.
The GMEA Program is systematic, strategic, and sustainable, providing ROI-driven business opportunities at a low entry cost and a better chance of success.
The program starts with a market analysis report, which helps develop the entry strategy using the 4 P’s: Product, Packaging, Pricing, and Promotion. This is followed by compliance and registration, marketing and distribution strategies, logistics, warehousing, and sales. The program further develops expansion opportunities with new product development, re-export, and new GCC and global market initiatives, making it a global channel partner.
Distribution developments include Modern Trade, General Trade, Q-commerce, D2C, HORECA, white labeling, co-branding, and re-export.
The program’s flexibility ensures that business growth remains above any agreements and shall never be hampered, making it a “no-brainer,” as claimed by many businesses and partners who have enrolled in the program.
Decade-old international brands, as well as startups, have found value in the GMEA Program and have seen steady market growth. MKS had more than 200 SKUs and 35 brands at various capacities in the last 2.5 years, with a retention rate of 83%.
The product/brand mix includes Food & Beverage, Bags, Travel Accessories, Electronics, Cosmetics, Nutraceuticals, Menstrual Hygiene, and Commodities.
Brands or products interested in enrolling in the GMEA Program can contact md@mkstrading.ae.
