Meal of the Moment (MOM), an established Ready-to-Eat (RTE) meal and snack brand manufacturer from India, has exclusively partnered with MKS General Trading for the past two years, gradually building its presence in the UAE and planning for expansion across the GCC.
MOM meals have become a staple on major domestic Indian airlines and are also served on three domestic Canadian airlines.
MKS General Trading is strategically focusing on RTE meals and small snack packs, such as nuts, tailored for office supplies, event catering, in-room placements, canteens, and educational institutions. This approach is proving promising and structured.
MOM’s RTE pastas are currently offered on an exclusive, no-competition basis, making them a distribution priority.
The lotus seed snack, widely known as ‘Makhana,’ is also gaining market share, supported by standout packaging design and placements in modern trade supermarkets and hypermarket chains.
Several exciting snack options will be added to the portfolio this year, alongside RTE vending machines with hot water dispensers strategically placed for convenient, on-the-go meals.
