Coco Loco a Start Up brand owned by India UNBX Global & Impex Pvt Ltd signs up with MKS and its GMEA Program at its seed, to create a holistic export business plan and business growth; With India beinga coconut source market and export being a better growth model model Coco Loco forways into its launch with ‘Export First’ strategy and launch it in United Arab Emirates with its 200 ML Plasytic and Tetra packs att a strategic time of peak summers in the Middle East.
United Arab Emirates, Qatar, Bahrain, Oman, and Saudi Arabia being the road map for the Midddle East with Modern Trade, Q Commerce, and Institutial i.e. Catering, Meal Plans and Edicational Instiute Canteen being teh distribution strategy.
MKS has planned Coco Loco to be the better, heathier, and natural hydration beverage positioing for the go to market strategy, which has already seen its steady growth at the start.
Though there are already players in the market with larger size SKU of Coconut water primarily from Thialand, Philipines, Vietnam, Brazil and India too; MKS feels that the taste palletes of the Asian Diaspora would prefer the Indian Coconut water taste and 200 ML size would enebale easier shelf to hand entry levels.