Xotik Beverages, a poineer in the local indian beverage segmeant, with PAN India distribution of 230000 retail stores through its 850 distributors; had been attempting its foray into teh middle east region with luke warm response and effect from its earlier appointed short lived distributors in United Arab Emirates, before is came across MKS Trading.
With its simple, structured aproach MKS has taken Xotik beverages’ star product i.e. Jeeru Jeera Masala, a carbonated digestive cumin based beverage across UAE in key retail shelf, and has beenshowing steady growth while competing with other simialr imports and local produces.
Being a carbinated beverage with added sugar ingredients, Jeeru falls under theh ‘Excise Tax’ of the GCC, and attracts 50 % excise duty of Recommended Selling Price (RSP); which was an added challenge; however Through ground bond consumer behavioral understanding, timing, and client relation, MKS has has created a strong market share for Jeera MAsla based category and seem undistrubed by existing competition or expected.
Growing and devleopment of newer SKU such as Kala Khatta, Kachcha Aam, and Shikanji flavored beverages is the plan to cater to the market seasonal needs.